Having great content across your site, blog, and social media platforms will help you stand out from your competition. Consumers love to find helpful shareable content whether in the form of information, strong visuals, or video content. We know the keys to good content are clarity, scanability, accuracy, and inventiveness. Establishing a good editorial calendar and sticking to it can provide many opportunities to captivate and inform consumers, while improving your rankings at the same time. Two very large birds, one stone. Let us do everything from setting up a custom blog, to creating a full editorial calendar for your business.

Blog content

Creating an informative blog and keeping it active is essential to keeping your business fresh and up to date. By choosing good topics and including the right subject matter, you can create SEO friendly content while educating your users. We know not everyone develops their own content, so let our team take care of this for you. Our content team gets to know your business in order to custom tailor your content to your needs.

An effective blog content strategy includes:

  • Determine the main objective of your blog, increase foot traffic, generate leads, educate customers on what you do
  • Who are your readers, gender, age, country etc... you can use Facebook insights to help with this process
  • Create an in depth content calendar that differs from month to month
  • Share great photos and video content, try making some of your own

Infographics

In just over 2 years, infographic search volumes have increased by over 800% and that number is growing every day. Infographics are so popular today due to consumers seeking out more and more visually interesting content. In order to help wrap our heads around this here is an educational fact - images used on infographics are processed 60,000x faster in the human brain than text. This leads to consumers more readily remembering the information they are given through an infographic. Our graphic design team has the creativity and experience to accomplish just about any look you may need.

A few things great infographics include:

  • Flow is important - you want your readers’ eye to be able to flow from one section to the next
  • An eye catching design along with an attention grabbing headline
  • Always use reputable sources when incorporating interesting facts, you do not want your facts to be wrong
  • Be original, build infographics that are custom tailored to your business
  • Do not be over complex it should take no more than one sentence to explain your infographic

Video Production/Syndication

Perform any search online, and it's easy to see the growing popularity of video being used for products and businesses. YouTube has become one of the largest platforms to advertise on. Consumers are not only going to sites such as YouTube for publishing their own content but are researching companies and their products. Let us get your video content the exposure it deserves by optimizing and syndicating it to the proper channels. We also have a full video production team located in San Diego, CA with the ability to create awesome content for your business.

Tips to making great video content

  • Use a tripod or stabilization device when filming your video content
  • Create a shot list or storyboard so you know what to shoot before you get started
  • Show your products or services being put to use in real world situations
  • Make your videos short and to the point - no longer than a few minutes